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Universal Sports is officially bringing back their coverage of the Beijing 2008 Paralympic Games to sporting enthusiasts in the USA with a total of 28 hours of events and programming.
From 20-26 April, Universal Sports will broadcast two hours each night on TV and online, beginning at 20:00, making the events available to over 45 million homes. The return of the Paralympics 2008 to American Paralympic fans, which began on 20 April, brought an additional special 90 minute documentary to once again introduce the incredible Beijing experience.
Paralympic sports to be broadcast include Men’s and Women’s Wheelchair Basketball, Wheelchair Rugby, Wheelchair Tennis, Swimming and Athletics. Among the highlights are the gold medal matches in Wheelchair Rugby, Wheelchair Tennis (pictured) and Wheelchair Basketball.
Universal Sports is a multiplatform destination for amateur sports programming throughout the year which is co-owned by NBC Universal and InterMedia Partners. Universal Sport became the first ever multiplatform broadcast of the Paralympics for the USA in 2008, with the groundbreaking premiere on 6 September 2008 on UniversalSports.com and 8 October 2008 on Universal Sports TV, followed by a special presentation of the events on NBC 18 October 2008.
Beth Haller, Ph.D., is Co-Director of the Global Alliance for Disability in Media and Entertainment (www.gadim.org). A former print journalist, she is a member of the Advisory Board for the National Center on Disability and Journalism (https://ncdj.org/). Haller is Professor Emerita in the Department of Mass Communication at Towson University in Maryland, USA. Haller is co-editor of the 2020 "Routledge Companion to Disability and Media" (with Gerard Goggin of University of Sydney & Katie Ellis of Curtin University, Australia). She is author of "Representing Disability in an Ableist World: Essays on Mass Media" (Advocado Press, 2010) and the author/editor of Byline of Hope: Collected Newspaper and Magazine Writing of Helen Keller (Advocado Press, 2015). She has been researching disability representation in mass media for 30+ years. She is adjunct faculty in the Disability Studies programs at the City University of New York (CUNY) and the University of Texas-Arlington.
From the International Paralympic Committee:
