Spread the Word to End the Word is an ongoing effort by Special Olympics, Best Buddies International and our supporters to raise the consciousness of society about the dehumanizing and hurtful effects of the word “retard(ed)” and encourage people to pledge to stop using the R-word.
The campaign, created by youth, is intended to engage schools organizations and communities to rally and pledge their support at http://www.r-word.org/ with a goal of reaching 100,000 pledges.
Some stories about the coverage:
- NBA supports Special Olympics in bid to 'End the Word'
- Mass. Activists Want Lawmakers to Ban Word 'Retard'
- End the `R` Word
- Western Michigan University students advocate to end the use of the "R-word" as part of national campaign
- Students at West High School work to end the word
- Students Bent On Banning The 'R' Word
- Campaign hopes to end the use of the 'R-word'