Tuesday, July 20, 2010

Walk-in bathtub company launches independent living, universal design magazine

From I-Newswire:

DALLAS, Texas - Safety Tubs®, the original inventor and manufacturer of the acrylic walk-in bathtub and inventor of the Safety ShowerTM and Safety Tubs® for KidsTM, announces the launch of FreeStyle, an online magazine focused on Independent Living and Universal Design.

Created specifically as a vehicle to communicate important health and safety information (both for adults and children alike), FreeStyle also contains articles and news posts that educate consumers on the types of bathing products available in the market, discuss the importance of universal design, share tips for living independently, report relevant industry news, list industry facts and figures, and provide do-it-yourself bathroom project tips, plus other related information.

“Safety Tubs has always designed our products with the health and well-being of our customers as the number one consideration, and as a result, we’ve done exhaustive research on bathroom safety and on the challenges of living independently.” says Rob Buete, CEO of Safety Tubs®. “We feel we have an obligation to share everything we’ve learned over the years with our customers so they are fully aware of their options and can make intelligent, educated decisions when planning for the later stages of their lives, or for the safety and well-being of their children and loved ones.”

FreeStyle will include an in-depth feature article on a specific topic published once a month, as well as fun, fact-filled posts and shorter articles published more frequently, usually on a weekly basis. In addition, FreeStyle will invite readers to share their thoughts and opinions and will post articles on topics readers specifically request to learn more about. Users can read FreeStyle by visiting blog.SafetyTubs.com. The first feature article is scheduled to debut in July, and other content will be added on an ongoing basis.

Andre Neidich, Owner of Safety Tubs®, is excited about reaching out with this new publication to customers and business partners. “We’re not just a walk-in tub and safety shower company. We’re educators as well. We can’t think of a better way to support our customers than to arm them with the knowledge they need to live safely and happily in their homes for as long as possible.”