From
Orange News in the UK:
The hashtag #Paralympics has topped the table for the most
trending UK sport event of 2012, beating off stiff competition from the
Olympics and many leading football clubs, according to Twitter.
In a football-dominated top 10 list, the Olympics came in at
number four, according to the 2012 trends study by the social media
network.
The International Paralympic Committee (IPC), which was in
charge of the Games, is particularly pleased at topping the trending
list which shows spikes in Twitter conversations. The 2012 trends reveal
what captured the public's attention, rather than what terms were
consistently popular.
Craig Spence, the IPC's communications director, said: "Our aim
was to make the London 2012 Paralympics a truly digital Games and I
think this is reflected with #Paralympics topping the most trending UK
sport event table.
"From the word go our athletes were encouraged to embrace social
media throughout the Games, tweeting and Samsung video blogging from
behind the scenes. We provided more behind-the-scenes access during
London 2012 than any other global sporting event previously.
"This success is a real team effort with the IPC, Locog (the
London 2012 organisers), BPA (British Paralympic Association), Channel
4, BBC Radio 5 Live, media, athletes and most importantly British
tweeters all playing a significant part."
