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From
Marketing Magazine:
Soft-drinks giant Coca-Cola has announced it is extending its sponsorship of the London 2012 Olympics to cover the London 2012 Paralympic Games.
The company is an official sponsor of the London Olympics and is extending its brand sponsorship to the Paralympics, to "help promote sport for all" in the run-up to the games.
Coca-Cola hopes to get more young people active and involved in sport, regardless of their physical ability, through their sponsorship of both parts of the Olympics.
Coca-Cola has supported the Paralympic Games since 1992 and joins supermarket Sainsbury's, which is already on the sponsorship roster.
Daryl Jelinek, general manager, London 2012 Coca-Cola Project Team, said: "We are proud to be extending our sponsorship of London 2012 to the Paralympic Games.
"The Paralympic Games is one of the biggest celebrations in world sport, with over 4,000 athletes competing in hundreds of events over 12 days, and we know from first-hand experience just how inspiring it is in helping to change attitudes to disability.
"We want to be a big part of generating that inspiration and excitement on the road to 2012, using our sponsorship to motivate people across the UK and beyond to get active and to drive awareness of the Paralympics."
The Coca-Cola company has been associated with the Olympic Games since 1928, longer than any other corporate sponsorship.
