Tuesday, December 11, 2012

Hashtag #Paralympics most trending UK sports event of 2012, Twitter reports

From Orange News in the UK:

The hashtag #Paralympics has topped the table for the most trending UK sport event of 2012, beating off stiff competition from the Olympics and many leading football clubs, according to Twitter.

In a football-dominated top 10 list, the Olympics came in at number four, according to the 2012 trends study by the social media network.

The International Paralympic Committee (IPC), which was in charge of the Games, is particularly pleased at topping the trending list which shows spikes in Twitter conversations. The 2012 trends reveal what captured the public's attention, rather than what terms were consistently popular.

Craig Spence, the IPC's communications director, said: "Our aim was to make the London 2012 Paralympics a truly digital Games and I think this is reflected with #Paralympics topping the most trending UK sport event table.

"From the word go our athletes were encouraged to embrace social media throughout the Games, tweeting and Samsung video blogging from behind the scenes. We provided more behind-the-scenes access during London 2012 than any other global sporting event previously.

"This success is a real team effort with the IPC, Locog (the London 2012 organisers), BPA (British Paralympic Association), Channel 4, BBC Radio 5 Live, media, athletes and most importantly British tweeters all playing a significant part."