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From
The Drum:
Debenhams
looks to increase its diversity of models in its latest look book
campaign, with faces including Paralympian amputee Stefanie Reid (pictured); a
69-year-old model; and the face of the recent Plus Size Fashion Week.
Ed Watson, director of PR at Debenhams, said: “Our customers are not
the same shape or size so our latest look book celebrates this
diversity. We would be delighted if others followed our lead. Hopefully
these shots will be a step, albeit a small one, towards more people
feeling more comfortable about their bodies.”
Other faces included in the campaign include alternative model,
Kelly, born without her left forearm and discovered when she won TV show
‘Missing Next Top Model’; and Philomena, a size 18 model who wants to
be Britain’s first black plus size supermodel.
In 2010, Debenhams ran a campaign banning the Photoshopping of models.
