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Microsoft has placed more focus on accessibility as of late, an effort that has extended into gaming, particularly with last year's release of the Xbox Adaptive Controllerfor Xbox One and PC.
Now, the controller is taking center stage in a Super Bowl ad that highlights some of the ways it helps gamers with mobility limitations.
The controller has a number of ports that various input devices can hook into -- you'll even see youngsters using the Nintendo Wii Nunchuk in the ad. Microsoft's attention to detail even extended to making the Adaptive Controller's packagingeasy to handle, a factor the ad showcases alongside a bunch of kids who just love playing games.
Beth Haller, Ph.D., is Co-Director of the Global Alliance for Disability in Media and Entertainment (www.gadim.org). A former print journalist, she is a member of the Advisory Board for the National Center on Disability and Journalism (https://ncdj.org/). Haller is Professor Emerita in the Department of Mass Communication at Towson University in Maryland, USA. Haller is co-editor of the 2020 "Routledge Companion to Disability and Media" (with Gerard Goggin of University of Sydney & Katie Ellis of Curtin University, Australia). She is author of "Representing Disability in an Ableist World: Essays on Mass Media" (Advocado Press, 2010) and the author/editor of Byline of Hope: Collected Newspaper and Magazine Writing of Helen Keller (Advocado Press, 2015). She has been researching disability representation in mass media for 30+ years. She is adjunct faculty in the Disability Studies programs at the City University of New York (CUNY) and the University of Texas-Arlington.
