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Companies could boost business by improving disabled access ahead of the London 2012 Paralympics, a government report has said.
More than one million disabled visitors are expected in London for the games.
The report, commissioned by the Business Department and Office for Disability Issues, found the disabled market is worth up to £80bn a year.
Disabled People Minister Maria Miller called the games an "opportunity to reach out to disabled customers".
The report found disabled customers may account for up to 20% of a firm's customers - but 32% of disabled people have difficulty getting goods and services they want to use.
The report claimed this meant small companies could be losing one in five of their customers.
Beth Haller, Ph.D., is Co-Director of the Global Alliance for Disability in Media and Entertainment (www.gadim.org). A former print journalist, she is a member of the Advisory Board for the National Center on Disability and Journalism (https://ncdj.org/). Haller is Professor Emerita in the Department of Mass Communication at Towson University in Maryland, USA. Haller is co-editor of the 2020 "Routledge Companion to Disability and Media" (with Gerard Goggin of University of Sydney & Katie Ellis of Curtin University, Australia). She is author of "Representing Disability in an Ableist World: Essays on Mass Media" (Advocado Press, 2010) and the author/editor of Byline of Hope: Collected Newspaper and Magazine Writing of Helen Keller (Advocado Press, 2015). She has been researching disability representation in mass media for 30+ years. She is adjunct faculty in the Disability Studies programs at the City University of New York (CUNY) and the University of Texas-Arlington.