Tuesday, August 31, 2010

British government report says business could be boosted by better disability access in readying for Paralympics 2012

From BBC News:

Companies could boost business by improving disabled access ahead of the London 2012 Paralympics, a government report has said.

More than one million disabled visitors are expected in London for the games.

The report, commissioned by the Business Department and Office for Disability Issues, found the disabled market is worth up to £80bn a year.

Disabled People Minister Maria Miller called the games an "opportunity to reach out to disabled customers".

The report found disabled customers may account for up to 20% of a firm's customers - but 32% of disabled people have difficulty getting goods and services they want to use.

The report claimed this meant small companies could be losing one in five of their customers.